How Passion and Perseverance Created Vegan Supermarket UK
Welcome to Vegan Supermarket UK – your one-stop shop for everything vegan, cruelty-free, and eco-friendly.
Born into a family that adored animals, I grew up with our beautiful dog, Lassie. Back in the 60s, the idea of veganism was unheard of, and meat and two veg were staples of daily life. But as I got older, I was confronted with the harsh realities of animal cruelty – and it hit me like an express train. I couldn’t ignore what I had learned.
The more I researched, the angrier I became. I saw how misinformation and profit-driven corporations perpetuated animal cruelty on an unimaginable scale. As a young man, I dreamed of eradicating this cruelty by becoming a millionaire at 25 – but life had other plans! Instead, my journey has been one of persistence, learning, and turning passion into action.
Fast forward to today, and I’m proud to introduce Vegan Supermarket UK. What began as a personal goal has evolved into a vibrant online shopping centre dedicated to cruelty-free living.
Our Mission
At Vegan Supermarket UK, we’re committed to making ethical shopping easy and accessible for everyone. We believe in a kinder world, where cruelty-free and sustainable products are the norm, not the exception. Every product we feature is 100% vegan, cruelty-free, and carefully vetted to meet our ethical standards.
We’re not just about shopping – we’re about creating change. By bringing together trusted retailers and curating a wide range of vegan products, we’re helping to grow the movement for compassion and sustainability.
Our Journey So Far
Starting this website wasn’t easy. From mastering the complexities of website design and SEO to building partnerships with ethical businesses, every step has been a labour of love. But thanks to the support of compassionate shoppers like you, Vegan Supermarket UK has grown into a trusted hub for vegan living.
Why We Do It
For me, this isn’t just business – it’s personal. Every purchase made through Vegan Supermarket UK supports a world where animals are no longer exploited. Together, we’re proving that ethical choices can be convenient, stylish, and delicious.
Join Us
Whether you’re a lifelong vegan or just starting your journey, we’re here to support you every step of the way. By shopping with us, you’re not just buying products – you’re joining a movement for kindness, sustainability, and change.
Thank you for being part of this journey. Let’s create a better world, one cruelty-free choice at a time.
Warm regards,
Brian Muskett
Founder, Vegan Supermarket UK
Let’s Chat!
How Passion and Perseverance Created Vegan Supermarket UK
Welcome to Vegan Supermarket UK – your one-stop shop for everything vegan, cruelty-free, and eco-friendly.
Born into a family that adored animals, I grew up with our beautiful dog, Lassie. Back in the 60s, the idea of veganism was unheard of, and meat and two veg were staples of daily life. But as I got older, I was confronted with the harsh realities of animal cruelty – and it hit me like an express train. I couldn’t ignore what I had learned.
The more I researched, the angrier I became. I saw how misinformation and profit-driven corporations perpetuated animal cruelty on an unimaginable scale. As a young man, I dreamed of eradicating this cruelty by becoming a millionaire at 25 – but life had other plans! Instead, my journey has been one of persistence, learning, and turning passion into action.
Fast forward to today, and I’m proud to introduce Vegan Supermarket UK. What began as a personal goal has evolved into a vibrant online shopping centre dedicated to cruelty-free living.
Our Mission
At Vegan Supermarket UK, we’re committed to making ethical shopping easy and accessible for everyone. We believe in a kinder world, where cruelty-free and sustainable products are the norm, not the exception. Every product we feature is 100% vegan, cruelty-free, and carefully vetted to meet our ethical standards.
We’re not just about shopping – we’re about creating change. By bringing together trusted retailers and curating a wide range of vegan products, we’re helping to grow the movement for compassion and sustainability.
Our Journey So Far
Starting this website wasn’t easy. From mastering the complexities of website design and SEO to building partnerships with ethical businesses, every step has been a labour of love. But thanks to the support of compassionate shoppers like you, Vegan Supermarket UK has grown into a trusted hub for vegan living.
Why We Do It
For me, this isn’t just business – it’s personal. Every purchase made through Vegan Supermarket UK supports a world where animals are no longer exploited. Together, we’re proving that ethical choices can be convenient, stylish, and delicious.
Join Us
Whether you’re a lifelong vegan or just starting your journey, we’re here to support you every step of the way. By shopping with us, you’re not just buying products – you’re joining a movement for kindness, sustainability, and change.
Thank you for being part of this journey. Let’s create a better world, one cruelty-free choice at a time.
Warm regards,
Brian Muskett
Founder, Vegan Supermarket UK
