About Vegan Supermarket UK

Please don’t buy animal cruelty. 

What We Do

We are a vegan shopping centre. We bring together fantastic shops selling a great range of vegan and cruelty-free products — food, beauty, clothing, household, gifts, and lots more — all in one place.

Every time you choose a vegan or cruelty-free shop over a conventional one, that’s money moving away from animal exploitation and towards businesses doing their very best for animals. If you get enough people making that switch, retailers will sit up and take notice. After all, there’s money to be made from being nice to animals. That’s how consumer choice actually changes an industry.

My message to the lovely folks who say; ‘But hey! You’re also supporting non-vegan businesses!

Yes. It was a tough but considered decision. Some of the shops on here aren’t 100% vegan companies. But here’s why that’s not the contradiction you think it is.

The fact is, many great vegan and cruelty-free products aren’t made by exclusively vegan companies — they’re made by mainstream businesses that also happen to do a genuinely good vegan range, alongside great customer service and delivery you can actually rely on.

If we refuse to show anything that isn’t a 100% vegan company, then we are not showing you the full range of really good products – and that doesn’t help animals.

And, every pound spent on a vegan product inside a non-vegan business sends its own powerful signal — straight to that business’s sales figures. It tells them their vegan range is worth expanding, not shrinking. That’s exactly how you get more vegan options on more shelves, not fewer.

Activism is very important, but the tenner in your pocket speaks louder!

Brian’s Story

I grew up in the ’60s. Meat and two veg (boiled to extinction), was the norm. Vegans were those barefoot bearded hippy weirdos — apparently.

Lassie was my first pet dog and I loved her so much, that my 6 year old self wanted to marry her when I grew up.

As I got older, I started connecting the dots between the animals I loved and the stuff we bought without really thinking about the effect it had on animals. So, to do my bit, I subscribed to BUAV — (the British Union for the Abolition of Vivisection).

Well that was a mistake! What I saw hit me like a f*cking train. A young mind seeing that sort of content for the first time. You don’t forget sh*t like that. And once you see it, you can’t unsee it.

My teenage hormone-fuelled years made me very upset at cruel people. Adulthood made me determined. I was gonna change this when I magically became a millionaire at 30.

But life doesn’t work that way, does it? I had to get a job and I qualified as an electrical technician. Shift work — earlies, lates, nights. Overalls covered in oil and sh*te every day. I dated girls, got drunk way too often and eventually got married and had beautiful kids (and now, beautiful grandchildren!).

Now get out the violins…

I had no rich parents, no high-paying city career. No posh school connections. No wealthy backers. And no bleedin’ spare time. I’m just an ordinary geezer in overalls who passionately cares about animals.

But the passion to correct the terrible things we do to our fellow sentient beings never went away. It just waited for the right opportunity.

Well it’s been one disaster after another.

I started my first website called Animal Welfare Org in 2013 — a pure activist site. It was a total head f*ck, with me focusing on the terrible things we do to animals.

Then came Cruelty Free Lifestyle, a place to buy cruelty-free products, but still heavily focused on activism. Neither was quite right but I learned a lot. People needed something more practical. Something that made ethical shopping as easy as any other shopping.

So Vegan Shopping Centre was born. An online shopping centre — vegan and cruelty-free — that puts the products first and makes it easy for everyone to shop easily, (not just vegans). Activism by economic action.

During this time I had Harry (top picture) — my gorgeous cocker spaniel. We had a special ‘connection’. All animals have that connection, if we just open our eyes/brains/hearts, but we humans think we’re so clever in this age of artificial intelligence, that we miss it.

Actually, I saw that connection myself, when I was little, and used to talk to the cows over our garden fence.
It’s not madness, it’s a real thing called animal sentience.

Anyway, Harry sadly died two years ago but he still keeps me fired up with my mission. I firmly believe — that most animal cruelty exists because of what people buy, and that most people would buy differently if only someone made it a bit easier. That’s MY job.

What Vegan Shopping Centre Is

It’s an online shopping centre specifically for vegan and cruelty-free products. Just like a Bluewater or Meadowhall — a place that brings together some of the best shops in the UK, all in one place.

There are some brilliant shops out there. But not one of them carries everything. You find the moisturiser on one site, the cleaning products on another, the food somewhere else entirely. “Have you heard about that tiny website that does the most amazing lipstick?” No?  Well its gonna be on our website.

Vegan Shopping Centre fixes that. One website. All the categories you need. Food, beauty, household, clothing, gifts, and lots more. You’ll still visit the shops — but finding the right ones just got a whole lot easier.

We will help you find vegan and cruelty-free products. We can’t control what else a retailer sells — but we can make it easier for you to choose the kinder option when you shop with them.

Meet Rosie

Rosie is my AI shopping assistant — and she’s learning and getting better every day.
Now please remember that I’m certainly not one of those geeky tech bro’s, but I’ll battle through the coding fog until this is THE site for vegan and cruelty-free shopping. 

Have I embraced AI? Hell yeah. I’ll use any trick in the book to fight for animals.

That’s my promise. The only time I’ll break my promise is when I’m pushing up daisies.  Even then I’ll still keep going.

Need help finding something vegan or cruelty-free? Tell Rosie what you’re looking for — a specific product, a category you haven’t tried before, or a vegan alternative to something you already buy. She’ll point you to the right shop — and if that one doesn’t have it, she’ll find you another.

How It Works

There are two ways to find what you need.

Browse by category — food, beauty, household, clothing, gifts, and loads more. Find what you’re looking for and directly click through to the shop.

Or, ask Rosie — Tell her what you’re looking for and she’ll point you to the right shop. If that one doesn’t have it, she’ll find you another shop.

Either way:

• You pay exactly the same price as going direct
• Your shop loyalty points still count
• Any retailer voucher discounts and offers still apply
• We may earn a small commission from the retailer (if you decide to buy) — it costs you nothing extra

That vital commission income keeps this site running, growing, and fighting for the animals we all love. 

It’s your money. Your choice. Spend it somewhere that doesn’t hurt animals.

What We Can and Can’t Do

We work hard to feature products that are genuinely vegan and cruelty-free. We’re not perfect and we can’t verify every product ourselves — but we make the search significantly easier than starting from scratch on say, Google or Amazon.

If you ever have any suggestions to make our website even better, please tell us.

Please — Always Shop Through Vegan Supermarket UK

No single shop has the range we do. Amazon isn’t built for vegans. Google buries the best smaller brands under their paid ads — and half the results aren’t even aimed at the UK. Vegan Shopping Centre is the one place built specifically for this.

Hand-picked shops. Every category. And — we actually care a lot about animals. Make us your first stop for vegan and cruelty free products.

Every time you return to us, you’re helping keep this site going. More products. More shops. More animals helped. It costs you nothing. But for the animals, it means everything.

If the shop you visit doesn’t have what you need — come back. Rosie will find you another option.

Tell Everyone

Bookmark this page. Tell everyone you know. Come back when you need us.

Animals can’t speak for themselves. But you can.

Thank you.

Trust and Transparency

• History: Established 2013 as Animal Welfare Org → Cruelty Free Lifestyle → Vegan Shopping Centre
• Founder: Brian Muskett
• Based in: UK
• Reviews: Rated Excellent
• Affiliate disclosure: Some links on this site are affiliate links. You pay the same price as going direct. We may earn a small commission from the retailer.
• Contact: Get in touch

Brian Muskett — Founder, Vegan Supermarket UK