What Is Unconscious Dissonance

What Is Unconscious Dissonance?

What Is Unconscious Dissonance? Unconscious dissonance is a hidden form of cognitive dissonance, a psychological term describing the discomfort we feel when we hold conflicting beliefs. Instead of consciously struggling with this contradiction, our brains take shortcuts to avoid discomfort—often without us realising it. With meat consumption, these shortcuts include: Dissociating meat from animals –…